DAY 7
Today is going to be like an all-day cocktail party, but you can go in your pajamas.
It’s time for shameless self-promotion — the online equivalent of schmoozing at a networking event.
The idea here is to find other people who are interested in your products and services. You want to help them and be friend them, but mostly you want them to help you drive traffic to your Website, your HubPages hub, your Squidoo lens and your other pages.
Start by looking for the top-rated Squidoo entry for your niche. This means clicking on the keywords you cleverly selected, which should show up on the sidebar. You’ll be redirected to a ranked list of relevant entries.
Click on the first one and read it. Comment on the story, then invite them to check out your relevant lens or your profile page.
Each of the other sites has a similar comment system, so repeat this process at HubPages, 43things, etc.
You will be making new friends on these community news sites by throwing around your thoughtful and heartfelt praise. You will also boost traffic to your hubs and ultimately your Web site.
You don’t need to spend too much time on each response, but make sure your comment does not sound like generic comment spam. Really read the entries and respond accordingly.
Also, be careful where you post these comments. Most of the community Web sites have options for sending private messages to users or posting public comments below the article. Make sure you post your comments publicly. Comments are among the most widely read sections of Web 2.0 sites. This means a clever comment with an enticing link can bring even more readers to your site.
Spend about eight hours sending these comments. Then get ready to keep working.
What, you thought you got to kick back and wait for the money to roll in? Not likely. Tomorrow you’ll read the shampoo bottle part of my marketing plan.
For now, get some rest.
Shampoo, rinse, repeat
You think you’re done. You are wrong. Nothing is ever that easy. I gave you a weekly plan, but kind of like your shampoo instructions, I want you to repeat every step — four times.
Yep, this is going to take you one month. Every week for one month, you need to
start over, but with a little twist.
This time, open your Web site’s cpanel, look at awstats and see if Google has brought you any traffic. If so, it will tell you the keywords used to find your site. Are there enough searches every month to make it worth your while to target that keyword? When you search for the keyword on Google, where do you rank on the results list?
What are some other keywords you would like Web surfers to use in finding your site? Using our butter example, do we want “low fat butter alternative” to lead to our Web site? Would you like to target that? Does it get enough searches? What is your competition?
Once you find the answers, repeat the whole weeklong process again with a different keyword. Even if it happens to be a long-tailed keyword.
Just do it. You’re sure to see more hits at the end of each week.
Good luck and thank you for reading.
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